LEXICAL AMBIGUITY IN ENGLISH FOUND IN BEAUTY PRODUCTS

NDOLU SERU, Dorce (2024) LEXICAL AMBIGUITY IN ENGLISH FOUND IN BEAUTY PRODUCTS. Undergraduate thesis, Artha Wacana Christian University.

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	Text 2.ABSTRACT.pdf Download (65kB)
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Abstract

The title of this writing was ” Lexical Ambiguity in English Found in Beauty Products”. Language sets an important role in conveying the purpose of influencing the consumers to advertise a beauty product, the choise of words representing the concept of beauty becomes the first concern. This study aims to examine the ambiguous expression and kind of lexical ambiguity use in English found in beauty products advertisement. To interpret the lexical meaning in beauty product, the method used in this study was descriptive qualitative, In the slogan of beauty products in the advertisement it was found out that there was 25 lexical ambiguity in English. There are six products to be analyzed using descriptive qualitative. From the 25 lexical ambiguity it was found out that there were 18 homonymy and seven polysemy.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Advertisement, beauty products, lexical ambiguity
Subjects:	L Education > L Education (General) L Education > English Language
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa Inggris
Depositing User:	Mr Admin UKAW
Date Deposited:	23 Nov 2024 02:27
Last Modified:	23 Nov 2024 02:27
URI:	http://repo-ukaw.superspace.id/id/eprint/4687

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